know what content their marketing teams were creating, how well it was working, and if they were tired of the right thing. They needed a digital way to store all that content and all that content information. They needed an enterprise content marketing platform. A content marketing platform is a center for planning, producing, distributing, and analyzing content. It works with all content formats, including video, html, pdf, and compressed source files.
Rachel and stan describe it as “a huge filing cabinet in the cloud, allowing anyone to access it with a real-time view of the latest content review or whatsapp number list workflow update.” a #contentmarketing platform is like a huge filing cabinet in the cloud, says @legisnotbroken @stanmiller. Click to tweet related content at hand: 30+ marketing tools for research, engagement, measurement, workflow and visuals how they did it rachel, who held various content-related roles at rockwell automation, oversaw platform implementation, infrastructure development, and leadership of the effort.
Stan, editorial manager of the company's global customer communications group, provided the content and developed the processes. Here is their approach to finding and implementing a new platform. You need leadership support when rolling out a new #contentmarketing platform. @legisnotbroken @stanmiller click to tweet form a steering committee “find friends,” they advise, and form a steering committee. Include stakeholders who bring a variety of content perspectives. Examples: people from various regions people who own budgets people responsible for content strategy content creators lawyers translation coordinators choose people who