I have been accepted! I saw massive growth in a short time. accepted-to-marketing-and-growth-hacking Take a look at the numbers! increase-in-stats-after-medium-release Other ideas I'd like to try next And finally, I've put together a few more thoughts that I'd like to consider trying out for Search Engine Journal over the next few weeks or months. If any of these ideas are close to your heart, I'd love to hear your thoughts! I've seen Bill Hunt of Back Azimuth Consulting speak at a few conferences and come away still impressed and with notes that I can apply to SEJ and with my clients.
Below I asked Bill a bit more about what he was covering at the SEJ Summit NYC on November 2, 2016. SEJ-Summit-New-York-2016 Your SEJ image masking service Summit presentation is all about finding those little SEO mistakes that can turn into huge problems. Can you talk about what you mean by “small” mistakes and how they can affect an overall search strategy? Most of the time, when your search performance drops, it's caused by a relatively simple error. A perfect example was the other day a Fortune 100 company updated their template for a specific section of the site. Once the smallest group of pages, the test would be rolled out to the entire business group.
Our HREF Lang tool detected 3 errors for each country. Looking at the errors, someone had set the canonical to the global homepage. This resulted in the removal of local pages from Google. Had it not been detected early, thousands of pages could have been removed from search engines. It's critical for businesses to have ongoing diagnostics to catch simple but deadly issues like these. Advertising Continue reading below Personally, I think there is too much emphasis on sexy and cool techniques and not enough on fundamentals. Everyone wants to be a home hitter when four consecutive goals get the same result with less risk and effort. What's the number one SEO mistake you can't believe brands still make? The biggest mistake made is not making SEO a central part of the web ecosystem.