Outdated SEO Tactics That Should Terrify You Posted: 2020-11-18 outdated SEO tactics As Halloween approaches and our Netflix queues are once again filling up with all kinds of scary, surprising, and downright awful monsters, I'm reminded of another type of monster we should all be afraid of: Tactics . outdated SEOs . These tactics range from harmless but ineffective (like Casper the Friendly Ghost) to downright devastating (like Freddy Krueger). And just like the villain in so many horror movies we all grew up watching, these tactics never seem to die, despite common sense, SEO pros, and even Google warning people. So today we're going to dive into 13 outdated
SEO tactics you should be terrified of and avoid at all costs. 1. Link and article directories Link directories are generally useless today, with the exception of high-quality, niche-specific directories that follow strict editorial guidelines. Long before search engines were as powerful and efficient as they are today, link directories were used to rank websites so people jewelry retouching service could find what they were looking for. Thanks to the ease of installing and using the software that powers them, the insatiable appetite of marketers for quick and easy links, and the search of website owners for additional revenue streams, directories links have exploded in popularity. But, because they provided no real value to visitors, search engines began to ignore many of these link directories – and they quickly lost their effectiveness as a link building tactic.
Nofollow links are not useless: earning them is at the heart of good SEO Posted: 2020-11-18 With major publishers like Inc., Forbes, and The Huffington Post placing the rel=”nofollow” tag on their external links, the sky is falling again. Or not. In fact, I've always thought earning nofollow links was an important part of any SEO strategy that's built to last. The reality of the matter is that nofollow links are good for your SEO, period. Whether your evidence comes from case studies, personal experiences, or correlative data, the answer is the same.